NAVIGATING MEDIA EFFECTIVELY AND EFFICIENTLY IS ABSOLUTELY ESSENTIAL IF YOU WANT YOUR MESSAGE TO BE SEEN AND HEARD
Today, every company must be a media company, regardless of the market they serve. Media mastery is central to almost every area of your enterprise, whether you are a nonprofit, a small family business or a Fortune 500 company. However, media, with all its complexities, is not a core competency for most businesses.
WHAT IS MEDIA?
Media is any content, format, tool or technology that connects your company with its audience: customers and prospects, current and prospective team members, shareholders, vendors, supporters, regulators, and legislators and engages them with your messaging.
Media is one to many. The “one” is your company. The “many” your audience.
Media encompasses legacy media including print, broadcast and direct media, as well as new media including online, streamed, social and search media.
Central to media is advertising and promotion and the costs associated with reaching and engaging your target audiences with your messages via various forms of advertising and/or public, investor and community relations. In moments of crisis, media plays a key role in communicating key messages and positioning your organization to weather the storm.
Closely associated with media is the integrity of your messaging and the security of your messaging platforms and the stakeholder information held in confidence.
Media is not marketing. Indeed, media is a tool of marketing just as it is a tool of human resources and recruiting, investor relations, vendor relations, regulatory management and, most importantly, overall corporate strategy.
WHY IS MEDIA SO IMPORTANT TO MY ENTERPRISE?
Media is mobile, it is immediate, it is impactful and influential. In brief, media is important and an essential tool for your business or nonprofit.
Media has always been important to all enterprises. The shift from legacy media - print and broadcast - and the rise of digital online, streamed, search and social media coupled with the advent of universal media engagement via mobile devices has and is reshaping the media world. The venerable tools of public relations and advertising have been transformed. With the digitization of media, the tools of mass media, once inaccessible to all but the largest media companies, are now available to every organization regardless of size.
Where media was once at the periphery of an organization, it is now central to every enterprise as marketplace engagement has expanded to now include not just professional media, but your media direct from your enterprise.
Research Group principals have participated in the media revolution at every level in virtually every form. We are leaders, creators, innovators, problem solvers, guides and teachers steeped in the world of contemporary media.